Launch @ The Olympia

Yesterday at the Iconic Concert Hall that has seen some of the biggest stars give their best ( From Edith Piaf to The Rolling Stones) yesterday was the venue chosen for the electrifying launch of Diesel’s new fragrance Only the brae Wild, the third edition of the collection. Having the adjective WILD the challenge was to create a night where we would be able to walk on our wild side, having as a star the eclectic french group Woodkid, that is also the author of Iron  the music behind the clip of the  perfume that you will see soon as the fragrance will be launched in July. Woodkid’s music indeed make your senses vibrate from the amazing images, lights to the sounds of the tribal drums can wake up your wild side . As for the Fragrance approved, I mean I would buy it for the men in my life :). Lastly I am very excited as I will write an exclusive piece for Life and Style Mexico about the launch of the fragrance and an interview Andrea Rosso the creative director of licenses inside DIESEL and Willy Cartier the sexy model that is the face of the campaign, that is why I cant day more for the moment but stay tuned :). In the meantime.

Be Brave, Be Wild

Love,

Yavidan