Proenza Schouler Fall Winter 2012

Birds of Paradise

Jack McCollough and Lazaro Hernandez form the wonder duo of Proenza Schouler (Brand named after their mothers). As many may know or not this creative pair met at Parsons, where they collaborated in their thesis (Collection) that was bought entirely by Barney’s Ney York. They define their style by a fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and the use of custom developed fabrics. This last phrase is not mine (wikipedia) but it will help me define what I think of them, like Rodarte and Alexander Wang I think they really invent cuts, clothes and fabrics I can’t really say oh they are inspired in this or that , like I do for many other  collections. In the craftsmanship of their clothes you feel really two minds and opinions which must be one of the reasons their clothes have such a unique soul. This way of collaborating has helped them create a unique style that has given them numerous awards including last year’s CFDA Women’s wear designer of the year award, they are adored by the press and celebrities not only for their talent but their sweet personality , you can’t help to love them :). I first discovered through Loic Prigent’s special documentary on Arte called “Le Jour d’avant“, where he follows 4 major designers on the days just before their presentations (Karl Lagerfeld, Jean Paul Gaultier, Sonia Rykiel and the beloved Proenza Schouler), if you love fashion, you will love it. Going back to the collection this season they affirm their trademark style through innovating cuts on the coats and skirts, deconstructing them in a symmetrical way, special prints inspired on, paradise birds and peacocks. I love the picture of the fitting where both are working together it really gives you an idea of how a look comes about between both of them.

Be a team,



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