Le Printemps c’est PARIS
Last Friday I walked by the Printemps store and loved the new windows created by Bettina Rheims (Photographer) & Serge Bramly (Film Director). As I woke up today the one thing I wanted to do is go photograph them for you. The concept is really fun mixing video and photography in 9 different windows each one dedicated to one designer among them there was Valentino, Balenciaga, Jill Sander, Nina Ricci, Martin Margiela, Dries Van Noten and Marni. The story goes around a lucky girl (Ana Beatriz Barros) who descends to the ceiling of Printemps to have the privilege to have the store to herself, she can try on whatever she wants, in the middle of her adventure she finds to things a pile of cards that give her the mission to rescue the Diamond Covered Eiffel Tower and she also finds Love! And Paris is the inspiration to all this. As for the reflections on the window they are on purpose, they are part of photographic of windows, I just apologize if once in a while you see my shoes!!
It must be a true story, it happens everyday in Paris. May all of us fall into Printemps and get anything we want!