Lanvin’s Window Dreams
Up, Down, Left, Right
Monday I had an appointment at the Federation Francasise de la Couture for an upcoming project and as I returned I noticed they where preparing the Lanvin Spring/Summer 2012 windows. When I passed everything was empty. As much as I love the brand and the crazy cool ideas they have each time they have a show, create a window or an event, I had to go back today to see the end result, and I was very glad I did, I think pictures just speak by themselves. The windows were superbe in one side from the creative point of view, putting the mannequins cut in half, here there and everywhere, or suspended on the air, each and every one was impeccably dressed with accessories, shoes, bags, cuffs, necklaces which goes to the actual marketing-merchandising objective of the window, awakening our desire for every product line. I think it definitely serves its purpose. Making us dream and desire of having a piece of that Lanvin (Alber’s) world. I would start with a pair of Snake skin pumps and finish up with everything else.